Asking donors to support ambitious nonprofit goals can feel intimidating, especially when the funding target is significantly higher than previous fundraising achievements.
Major gift fundraising is one of the most meaningful responsibilities in nonprofit development, yet it can also be one of the most intimidating parts of the fundraising process.
Fear of rejection is one of the most significant emotional barriers fundraisers face when pursuing major gifts and high-value donations.
A first major gift conversation can become the beginning of a meaningful, long-term relationship between a nonprofit organization and a committed donor.