Major gift fundraising is often described as a relationship driven discipline, but successful fundraising requires far more than the ability to build rapport with prospective donors.
Major gift fundraising often creates pressure to keep moving a prospect through a visible sequence of meetings, calls, proposals, and follow-ups.
Many organisations dream about securing transformational gifts, yet far too many treat major donor fundraising as something that happens only when the right supporter appears at the right time.
Strong donor relationships are rarely built through fundraising techniques alone.