Major gift fundraising is one of the most meaningful responsibilities in nonprofit development, yet it can also be one of the most intimidating parts of the fundraising process.
A first major gift conversation can become the beginning of a meaningful, long-term relationship between a nonprofit organization and a committed donor.
Many nonprofits assume that growing a major gift program requires constantly finding new wealthy prospects, but that approach can consume enormous amounts of time and energy.
Development directors occupy a uniquely demanding position within nonprofit organizations. They are expected to generate revenue, cultivate donor relationships, manage fundraising campaigns, inspire their teams, and communicate organizational impact.